Magnetic Growth for Modern Brands
I design lifecycle systems that nurture long-term customer love, not just quick conversions. Think segmentation that speaks, flows that feel, and loyalty programs that actually inspire return. Together, we’ll build a business that grows with integrity.
Services that scale
Retention & Alignment Audit
Starts at $2,500
A comprehensive audit of your email, SMS, subscription, and loyalty programs through both a strategic and energetic lens. I’ll identify what’s working, what’s misaligned, and where the biggest growth opportunities lie. Then I’ll deliver actionable recommendations grounded in performance, personalization, and brand voice.
Soulful Scale Strategy Intensive
Starts at $4,200
This high-touch, 6-week experience is built for conscious DTC brands looking to grow customer LTV, improve subscription performance, and deepen post-purchase connection. Together, we’ll refine your retention ecosystem, from onboarding flows to winback campaigns, anchored in both data and brand story.
Fractional Retention Lead
Starts at $5,000/mo
I step in as your part-time retention lead to manage, optimize, and grow your CRM and lifecycle programs across email, SMS, loyalty, and subscription. Whether you need monthly ownership or a focused sprint, I bring 9+ years of hands-on experience in high-performing, values-aligned ecommerce brands.
Hi, I’m Jenessa
With 10+ years of experience leading retention and lifecycle strategy for high-growth DTC brands, I’ve helped teams turn email flows into customer love stories, loyalty programs into communities, and subscription models into scalable revenue streams.
Testimonials
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Testimonials ~
“Jenessa is a great leader and an exceptional mentor. I had the pleasure of working with her at Pixi Beauty, and both the team and I always felt supported under her leadership. She consistently created an environment where collaboration, growth, and success were encouraged.
Jenessa also played a key role in elevating the Pixi Beauty website by developing a strong loyalty program, enhancing the email/sms marketing programs, and implementing the brand’s app. She was always thinking outside the box and bringing innovative ideas to the team. Jenessa is someone you can truly rely on and embodies the kind of leadership every team hopes to have.”
-Delilah R., former coworker
“I had the absolute pleasure of working with Jenessa during our time at Bulletproof, where she led our retention efforts across loyalty, email, and subscriptions. She is one of those rare leaders who combines sharp strategic thinking with a fearless willingness to test, learn, and push boundaries.
Jenessa is deeply informed and data-driven, but what truly sets her apart is her ability to translate insight into action. She understands the full picture — from overarching business objectives to the technical and development requirements needed to bring ideas to life. That balance allowed her to build and evolve programs that didn’t just look good on paper, but delivered real impact.
She’s inventive, thoughtful, and not afraid to take smart risks in pursuit of growth. At the same time, she’s collaborative and clear in her communication, making it easy for cross-functional partners to align and execute.
-Brittany M., former coworker
“During my time working with Jenessa at Pixi, it was amazing to be able to see her exceptional abilities in retention and lifecycle marketing up close. Jenessa excelled as Director of Retention, orchestrating multi-touch campaigns with personalized email/SMS flows, A/B-tested subscription journeys, and Nosto-driven site recommendations."
Working with her in my capacity as designer, Jenessa exemplified great skill in leading cross-functional alignments that delivered impressive results to necessary stakeholders. Her ability to stay calm under pressure and quick timelines, made her a valuable asset to the team when melded with her extensive retention marketing experience. “
-Alex L., former coworker